7-Select Onigiri Launch Campaign

Comissoned by

So Don’t Bore

Social Media Campaign

Involved in

Motion Design

Produced in

2024

What is the project about?

What is the task?

A new line of onigiri (Japanese rice balls) is being launched by 7-Eleven Hong Kong. highlighting premium ingredients imported from Japan.

The Client wants to highlight the premium ingredients included in the onigiri, emphasizing that all the food is directly imported from Japan.

How did I approach the project?

Collaborating with advertising agency Sodontbore and design agency neighbour, we created an "onigiri kingdom" concept to showcase the product. I linked up the premium ingredients using a smooth transition, and incorporated Japanese elements like washi textures and stamp-inspired graphics to enhance authenticity.