7-Select Onigiri Launch Campaign Social Media Video
Client
7-11 Hong Kong
2024
Year
Involved in
motion graphics
7-Eleven is launching a new line of onigiri (Japanese rice balls), highlighting premium ingredients imported from Japan. Collaborating with advertising agency Sodontbore and design agency neighbour, we created an "onigiri kingdom" concept to showcase the product.
We incorporated Japanese elements like washi textures and stamp-inspired graphics to enhance authenticity. To balance visual appeal with clarity, we used minimalist backgrounds, alternating between color and beige tones.
Creative Agency | SO DON’T BORE
Storyboard Design | NEIGHBOUR CO.
Art Design｜NEIGHBOUR CO.
Motion Design｜Joyce Lo