Women’s Inequality in Scotland

Comissoned by

Scottish Women’s Budget Group

Explainer Video

Involved in

Animation

Sound Design

Produced in

2023

What is the project about?

What is the task?

SWBG’s mission is to promote equality in Scotland through gender budgeting. The video aims to recognize the different challenges faced by women in Scotland.


The NGO wants to highlight the difficulties faced by women in Scotland using simple visual language. The explainer has to be straightforward in showing the inequalities.


How did I approach the project?

Collaborating with graphic designer Jo Harrison, we developed visual languages depicting inequality in Scotland. We used tilted backgrounds to illustrate systemic bias and created infographics to effectively visualize research data. These design choices helped convey complex inequality issues in a clear, accessible manner.

Storyboard Design | Jo Harrison

Motion Design | Joyce Lo

Sound Design | Joyce Lo

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