RainLily Service Introduction Video
Client
RainLily
2024
Year
Involved in
storyboard development, animation, composition, sound design
I created a video for Rainlily, a Hong Kong-based sexual violence crisis center, with animator Samuel Lee, to introduce their services for their website launch. The video aims to explain their services informatively and reassuringly while highlighting professionalism and reliability. We designed it to be visually memorable, serving as a mental reference for those who may unfortunately encounter sexual violence in the future.
old storyboard
new storyboard
The sensitive subject matter required careful handling to avoid triggering content or implying victim imperfection.
Another challenge was to comprehensively explain Rainlily's services within a 4-minute timeframe and effectively visualising their services.
It was an honor to participate in this meaningful project. In an ideal world, sexual violence would not exist, but unfortunately, it's more prevalent than we often acknowledge. This video serves as a reminder that support is available and, most importantly, that survivors are not alone.
Storyboard Design | Joyce Lo
Art Design | Joyce Lo
Character Design | Samuel Lee
Motion Design | Joyce Lo, Samuel Lee
Composition | Joyce Lo
Sound Design | Joyce Lo